Facebook Ad Image Sizes by Placement

The safest single image for Facebook Feed is a vertical 4:5 file at 1,440 × 1,800 pixels, saved as JPG or PNG and kept under 30 MB. For Stories and Reels, Meta recommends 9:16 instead. Every placement also has a minimum pixel size, and Meta asks you to upload the highest resolution you have, treating those minimums as a floor rather than a target.

What image size does Meta recommend for Facebook Feed?

Meta’s Ads Guide entry for Facebook Feed image ads gives these specs:

• File type: JPG or PNG
• Aspect ratio: 4:5
• Recommended resolution: 1,440 × 1,800 pixels
• Maximum file size: 30 MB
• Minimum width: 600 pixels; minimum height 750 pixels
• Aspect ratio tolerance: 3%

Meta’s best-practice page for image ads says vertical 4:5 is recommended for single-image ads delivered to Facebook Feed, and that 1:1 also works there. Meta’s troubleshooting article still names 1,200 × 628 pixels as the best size “for most ads”; the Ads Guide’s current Feed recommendation is the 4:5 spec above.

What are the minimum image sizes for each placement?

Meta publishes a list of recommended minimum pixel sizes. It stresses that these are minimums only and that you should use the highest resolution available.

Placement	Minimum size Meta lists
Facebook Feed (1:1)	1,080 × 1,080 px
Facebook Feed (4:5)	1,440 × 1,800 px
Facebook right column	1,200 × 1,200 px
Facebook Marketplace	1,200 × 1,200 px
Facebook and Instagram Stories and Reels	1,080 × 1,080 px
Instagram Feed	1,080 × 1,080 px
Messenger inbox	1,200 × 1,200 px
WhatsApp Status	500 × 320 px
Audience Network native, banner and interstitial	398 × 208 px

For Instagram Stories specifically, Meta’s design page recommends 1,080 × 1,920 pixels, with a minimum of 600 × 1,067, and recommends 9:16 to fill the vertical screen.

Which file types can you upload?

Meta accepts a long list of image formats, including JPG, PNG, WEBP, HEIC, TIFF, BMP and PSD, but recommends JPG or PNG for best results. Every image has a 30 MB maximum. Meta also warns that PNG files larger than 1 MB may appear pixelated, and that small files can look blurry.

How do you work out an image’s aspect ratio?

1. Find the image’s width and height in pixels.
2. Divide both numbers down to their simplest ratio, width first.
3. Compare the result to the ratio your placement needs, for example 1,080 × 1,350 pixels is 4:5.
4. Crop in an editing tool or in Ads Manager’s cropping tools if it does not match.

Is there still a limit on text in the image?

No. Meta’s image best-practice page says there is no longer a limit on the amount of text in an ad image and that the text overlay tool is no longer available. Meta still advises keeping text from obstructing the visuals.

For 9:16 ads in Stories, Reels, Feed and Facebook in-stream Reels, Meta asks you to keep the top, bottom and side edges free of key elements, text and logos so the interface does not cover them. If your Reels ad carries a disclaimer, Meta says to leave the bottom 40% clear.

FAQ

Can one image run in every placement?

Often, yes. Meta’s best-practice page notes you can use the same image across placements and ratios with the asset customization features in Ads Manager. Meta still lists different recommended ratios per placement, so check the preview for each one before you publish, especially the vertical placements.

Why does my uploaded image look blurry?

Meta’s troubleshooting page names size as the most common cause: the image is too small for the chosen placement. It also points to the wrong aspect ratio for the placement and PNG files over 1 MB, which may appear pixelated. Upload a larger image at the placement’s ratio.

Is 1:1 still allowed in Facebook Feed?

Yes. Meta’s image best-practice page says you might use either 1:1 or 4:5 for Facebook Feed, and its minimum-size list gives 1,080 × 1,080 pixels for square Feed images. The same page recommends vertical 4:5 for single-image Feed ads, so square works but is not the recommended shape.