Regions
How Meta ads differ around the world: payments, taxes, rules, verification, languages and local products.
Worldwide (8)
Things that vary in every country.
Advertiser verification by countryWhich countries need advertiser verification on Meta?Cross-border Meta adsCan I run Meta ads from one country to another?Meta ad policies by countryHow do Meta ad policies differ by country?Meta ads by countryHow do Meta ads differ by country?Meta ads currenciesWhich currencies can I use for Meta ads?Meta ads payment methods by countryWhich payment methods work for Meta ads by country?Multi-language Meta adsHow do I run Meta ads in multiple languages?Teen ad targeting by countryHow does Meta ad targeting for teens differ by country?
Europe (8)
The EU, the UK and their rules.
Consent and the Meta Pixel in EuropeHow does consent affect the Meta Pixel in Europe?Digital Markets Act (DMA) for Meta adsWhat is the Digital Markets Act for Meta ads?Digital Services Act (DSA) for Meta adsWhat is the Digital Services Act for Meta ads?GDPR and Meta adsHow does GDPR affect Meta ads?Pay or consent (subscription for no ads)What is pay or consent on Facebook and Instagram?Political ads in the EUWhat changed for political ads in the EU?UK rules for Meta adsWhat are the UK rules for Meta ads?VAT on Meta ads in the EUHow does VAT apply to Meta ads in the EU?
North America (5)
The US and Canada.
Canadian privacy and spam laws (PIPEDA, CASL)How do Canadian privacy and spam laws affect Meta ads?FTC influencer disclosure rulesWhat are the FTC rules for influencer ads on Meta?Limited data use (LDU)What is limited data use on Meta?Meta ads in CanadaHow do Meta ads work in Canada?US state privacy laws and Meta adsHow do US state privacy laws affect Meta ads?
Latin America (5)
Brazil, Mexico and the rest of the region.
Brazil's LGPDHow does Brazil's LGPD affect Meta ads?Meta ad billing across Latin AmericaHow do Meta ad billing rules differ across Latin America?Meta ads in BrazilHow do Meta ads work in Brazil?Meta ads in MexicoHow do Meta ads work in Mexico?Pix and boleto for Meta adsHow do Pix and boleto work for Meta ads?
Asia-Pacific (11)
India, East and Southeast Asia, Australia and New Zealand.
Financial ad verification in Asia-PacificHow do financial ad verification rules work in Asia-Pacific?GST on Meta ads in IndiaHow does GST apply to Meta ads in India?India's DPDP Act and Meta adsHow does India's DPDP Act affect Meta ads?Local payments for Meta ads in AsiaHow do UPI and local payments work for Meta ads?Meta ads for Chinese businessesCan Chinese businesses run Meta ads?Meta ads in AustraliaHow do Meta ads work in Australia?Meta ads in IndiaHow do Meta ads work in India?Meta ads in IndonesiaHow do Meta ads work in Indonesia?Meta ads in JapanHow do Meta ads work in Japan?Meta ads in South KoreaHow do Meta ads work in South Korea?Meta ads in Southeast AsiaHow do Meta ads work in Southeast Asia?
Middle East and Africa (8)
The Gulf, North Africa and Sub-Saharan Africa.
Meta ads in EgyptHow do Meta ads work in Egypt?Meta ads in KenyaHow do Meta ads work in Kenya?Meta ads in NigeriaHow do Meta ads work in Nigeria?Meta ads in Saudi ArabiaHow do Meta ads work in Saudi Arabia?Meta ads in South AfricaHow do Meta ads work in South Africa?Meta ads in the UAEHow do Meta ads work in the UAE?Meta ads in TurkeyHow do Meta ads work in Turkey?POPIA and Meta adsHow does POPIA affect Meta ads?
More playbooks
StrategiesHow advertisers actually run Meta ads: structure, audiences, creative, budgets, testing, and the old tactics that no longer work.Open →HistoryHow Facebook and Instagram advertising got here: every format, tool and rule change, in order.Open →IndustriesHow Meta ads work for each kind of business: which tools fit, which rules apply, and what to watch.Open →ReferenceEvery metric, setting and policy term, by topic.All topics →