meta-ads.si
Problem finder

What’s going wrong?

Pick the sentence closest to your problem. Each one lists the pages that diagnose it, most likely cause first.

My ads aren’t running or spending

  1. Ad not deliveringWhy is my Facebook ad not delivering?
  2. Ads not spendingWhy are my Facebook ads not spending my budget?
  3. Ad review timeHow long does Facebook ad review take?
  4. Limited deliveryWhy does my Facebook ad show limited delivery?
  5. Delivery statusWhat do the delivery statuses in Ads Manager mean?
  6. Account spending limitWhat is an ad account spending limit on Meta?
  7. Campaign spending limitWhat is a campaign spending limit in Meta ads?

My ad set is stuck in learning

  1. Learning limitedWhat does learning limited mean in Facebook ads?
  2. Learning phaseWhat is the learning phase in Facebook ads?
  3. Significant editWhat counts as a significant edit in Facebook ads?

My costs went up or results dropped

  1. Rising ad costsWhy did my Facebook ad costs go up?
  2. High CPMWhy is my CPM so high on Facebook ads?
  3. ROAS dropWhy did my ROAS drop in Facebook ads?
  4. High frequencyWhy is my Facebook ad frequency so high?
  5. Creative fatigueWhat is creative fatigue in Facebook ads?
  6. Auction overlapWhat is auction overlap in Facebook ads?
  7. Ad relevance diagnosticsWhat are ad relevance diagnostics in Meta ads?

My results got worse after the Andromeda update

  1. Results worse after AndromedaDid Andromeda make my Meta ad results worse?
  2. Meta AndromedaWhat is Meta's Andromeda ad system?
  3. Diverse ad creative adviceWhy does Meta recommend diverse ad creative?
  4. Creative similarity scoreIs there a creative similarity score on Meta?
  5. Meta ad prices in 2026Have Meta ad prices risen in 2026?
  6. Creative fatigueWhat is creative fatigue in Facebook ads?

I get clicks but no sales

  1. Clicks but no salesWhy do my Meta ads get clicks but no sales?
  2. Waiting before judging a campaignHow long should I wait before judging a Meta campaign?
  3. Meta vs store numbersWhy do my Meta ads results differ from Shopify?
  4. Landing page viewsWhat are landing page views in Meta ads?
  5. Link clicks vs clicks (all)What is the difference between link clicks and all clicks?

One ad set gets all my budget

  1. One ad set takes most of the budgetWhy does one ad set get most of my budget?
  2. CBO or ABOCBO or ABO: which budget setup should I use?
  3. Pausing a weak ad setDoes pausing a weak ad set lower my average cost?
  4. Auction competition changeWhat does auction competition mean in Ads Manager?

My ad was rejected

  1. Rejected adWhy was my Facebook ad rejected?
  2. Ad appealHow do I appeal a rejected Facebook ad?
  3. Deleting a rejected adShould I delete and recreate a rejected Facebook ad?
  4. Boost rejectedWhy was my boosted Facebook post rejected?
  5. Prohibited ad contentWhat does Meta prohibit in ads?
  6. Personal attributes policyWhat is Meta's personal attributes ad policy?
  7. Landing page requirementsWhat does Meta require from an ad's landing page?
  8. Restricted goods and servicesWhat is restricted content in Meta ads?

A payment failed or I’m confused by billing

  1. Failed ad paymentWhy did my Facebook ad payment fail?
  2. Billing thresholdWhat is a billing threshold in Facebook ads?
  3. Facebook ads billingHow does Facebook ads billing work?
  4. Adding a payment methodHow do I add a payment method to my Facebook ad account?
  5. Downloading receiptsHow do I download an invoice for my Facebook ads?

Conversions are missing or don’t match

  1. Pixel not firingWhy is my Meta Pixel not firing?
  2. Missing conversionsWhy are my conversions not showing in Ads Manager?
  3. Meta vs store numbersWhy do my Meta ads results differ from Shopify?
  4. Event Match QualityWhat is Event Match Quality in Meta ads?
  5. Event deduplicationHow does Meta deduplicate pixel and Conversions API events?
  6. Domain verification failedWhy won't my domain verify in Meta Business Suite?
  7. Reporting delayWhy is Ads Manager data delayed?

My audience is too small or empty

  1. Audience too smallWhy is my Facebook ad audience too small?
  2. Audience not populatingWhy is my Meta custom audience not populating?
  3. Estimated audience sizeHow does Meta estimate audience size for ads?
  4. Special ad categoriesWhat are special ad categories in Meta ads?

My catalog or shopping ads look wrong

  1. Wrong products in catalog adsWhy is my Meta catalog ad showing the wrong products?
  2. Advantage+ catalog adsWhat are Advantage+ catalog ads?
  3. Setting up a catalogHow do I set up a product catalog for Meta ads?

Advantage+ isn’t doing what I expected

  1. Advantage+ spend on existing customersWhy is Advantage+ sales spending on existing customers?
  2. Advantage+ audienceWhat is Advantage+ audience in Meta ads?
  3. Advantage+ leads and cost per leadDo Advantage+ leads campaigns lower cost per lead?
  4. Advantage+ or manualShould I use Advantage+ sales or manual campaigns?

Meta crops or zooms my ad

  1. Cropped or zoomed ad imageWhy does Meta crop or zoom my ad image?
  2. Advantage+ creativeWhat are Advantage+ creative enhancements?
  3. Advantage+ placementsWhat are Advantage+ placements in Meta ads?

Something is off with comments or my Page

  1. Hidden ad commentsWhy are comments on my Facebook ads hidden?
  2. Page restricted from advertisingWhy was my Facebook Page restricted from advertising?

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