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Break-even ROAS calculator

Below break-even ROAS, every sale from your ads loses money. Find your line from your margin.

Break-even ROAS
–1 ÷ margin
Break-even cost per purchase
–order value × margin
Target ROAS
–1 ÷ (margin − profit)
Target cost per purchase
–order value × (margin − profit)

"Margin after costs" is what is left of each sale after product cost, shipping, payment fees and returns, before ad spend. Break-even ROAS is an industry term, not a metric Meta reports. It assumes one order per customer, so repeat purchases make the real line lower.

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