What is it called now?
Tutorials, courses and forum answers still use names Meta has retired. Find the one you know, and each row links the page with Meta's source.
Campaign budget optimization (CBO)Advantage+ campaign budgetAdvantage+ shopping campaignsAdvantage+ sales campaignsReach and frequency buyingReservation · since October 2023Branded content adsPartnership adsDynamic adsAdvantage+ catalog adsMeta Pixel HelperMeta Ads Data AdvisorRelevance scoreAd relevance diagnostics (quality, engagement rate and conversion rate rankings)Credit (special ad category)Financial products and servicesLookalike expansionAdvantage+ lookalikeLowest cost (bid strategy)Highest volumeCost cap (bid strategy)Cost per result goalMinimum ROAS (bid strategy)ROAS goal11 campaign objectives (Conversions, Reach, Video views…)6 objectivesEngaged-view (attribution)Engage-throughDetailed targeting exclusionsRemoved from Ads Manager · since 2025