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Calculator

Ad metrics calculator

Copy the numbers from an Ads Manager row. Every metric updates as you type, and each card shows its formula.

CPM
–spend ÷ impressions × 1,000
CPC (link)
–spend ÷ link clicks
CTR (link)
–link clicks ÷ impressions
Cost per result
–spend ÷ results
ROAS
–conversion value ÷ spend
Frequency
–impressions ÷ reach
Conversion rate
–results ÷ link clicks

Amounts are in your ad account's currency. The example numbers are made up; replace them with yours. Meta's own figures can differ slightly because Ads Manager rounds and counts some metrics per person.

What these numbers mean

CPMWhat is CPM in Facebook ads?CPCWhat is CPC in Facebook ads?CTRWhat is CTR in Facebook ads?Cost per resultWhat is cost per result in Meta ads?ROASWhat is ROAS in Facebook ads?FrequencyWhat is frequency in Facebook ads?