Tracking & measurement
Pixel, Conversions API, events, datasets and attribution.
Aggregated Event MeasurementWhat is Meta's Aggregated Event Measurement?B2B pixel eventsWhich Meta Pixel events should B2B advertisers send?Brand lift testWhat is a Meta brand lift test?Conversions APIWhat is the Meta Conversions API?Conversions API setupHow do I set up the Meta Conversions API?Custom conversionWhat is a custom conversion in Meta ads?DatasetWhat is a dataset in Meta Events Manager?Domain verificationHow do I verify my domain for Meta ads?Domain verification failedWhy won't my domain verify in Meta Business Suite?Event deduplicationHow does Meta deduplicate pixel and Conversions API events?Event Match QualityWhat is Event Match Quality in Meta ads?Events ManagerWhat is Meta Events Manager?Events Manager diagnosticsWhat are Events Manager diagnostics?Meta PixelWhat is the Meta Pixel?Meta Pixel HelperWhat is Meta Pixel Helper, and what replaced it?Meta vs store numbersWhy do my Meta ads results differ from Shopify?Missing conversionsWhy are my conversions not showing in Ads Manager?Pixel not firingWhy is my Meta Pixel not firing?Pixel to catalog connectionHow do I connect my Meta Pixel to my product catalog?Pixel traffic permissionsHow do Meta Pixel traffic permissions work?Purchase value and currencyHow do I send purchase values to Meta from my store?Standard eventsWhat are Meta's standard events for the pixel?Test Events toolHow do I use Meta's Test Events tool?Value optimizationWhat is value optimization in Meta ads?