How do I verify my domain for Meta ads?
Add your root domain under Domains in the Brand safety section of Meta Business Suite settings, then prove you control it in one of three ways: a meta-tag in your home page's HTML head, an HTML file in your root directory, or a DNS TXT record. Then click Verify domain.
Domain verification tells Meta that your business portfolio controls a website. You prove it by placing a code that only someone with access to the site could add. It costs nothing, and once it’s done you decide who may edit the links and previews that point to your site in ads and posts.
What do you need before you start?
- A business portfolio.
- Full control of that business portfolio.
- Admin or developer access to your domain.
How do you verify your domain?
- Go to Domains in the Brand safety section of Meta Business Suite settings.
- Click + Add in the top right, then Create a domain or request access to a domain.
- Enter the root domain without prefixes, such as
website.com, notwww.website.comorhttps://website.com, and click Add. - Complete one of the three methods in the table below.
- Click Verify domain on your settings screen.
| Method | What you do | How to confirm it’s live |
|---|---|---|
| Meta-tag | Paste the tag into the <head> section of your home page’s HTML and publish |
View the HTML source of your root domain and look for the tag |
| HTML file | Upload the verification file, unchanged, to your domain’s root directory | Click the link Meta shows in settings to see the code on your site |
| DNS TXT record | Add the TXT record at your domain registrar | Check with a DNS TXT lookup tool that the record has spread |
If Meta can’t verify the domain, you’ll see an error message. Once verification succeeds, you can remove the meta-tag, file or TXT record without affecting your status.
What is domain verification still used for?
Meta recommends it when you want to:
- control which advertisers and Pages may edit links in ads pointing to your domain;
- edit organic links to your domain, and let partners do the same;
- register for the News Page Index;
- sell on Facebook commerce surfaces and confirm you own your selling domain;
- manage many Pages without editing Open Graph markup tags on your site;
- let chosen domains use your pages as their canonical URL through the webmaster tool;
- complete business verification when you have no business phone number, your email domain doesn’t match your website, or you use an .edu email address.
After you verify, you can give specific Pages permission to edit your ads’ links. Pages in your portfolio without that permission can’t change them.
Do you still need it to set up conversion events?
No. Meta’s Aggregated Event Measurement page says you aren’t required to verify website domains for event configuration any more. It adds that you may still need verification for other reasons, such as those listed above.
Is domain verification the same as Meta Verified?
No. Meta Verified for businesses is a separate paid subscription that includes a verified badge. Meta says verifying your business in Business Suite is different from Meta Verified and won’t give you that badge.
FAQ
Do I need to verify my subdomains as well?
Usually not. Meta says you only need to verify subdomains when you’re onboarding to Facebook commerce. Otherwise, Meta’s steps ask you to add the root domain, entered without www or https, such as website.com, and verify that.
Can I remove the meta-tag or TXT record after verifying?
Yes. Meta says that once your domain is verified, you can remove the meta-tags, DNS TXT records and HTML files, and your verification status won’t change. This applies whichever of the three methods you used.
How much does domain verification cost?
Nothing. Meta states that verifying your domains is free. Meta Verified for businesses is a separate paid subscription that comes with a verified badge.
Sources
- Verify your domain from your business portfolio (Meta, checked 2 Oct 2026)
- About domain verification in Meta Business Suite (Meta, checked 2 Oct 2026)
- When to use domain verification to verify your business (Meta, checked 2 Oct 2026)
- About Meta's Aggregated Event Measurement (Meta, checked 2 Oct 2026)
Drafted with AI and checked claim by claim against the pages linked under Sources. Found a mistake? Tell us via the corrections policy.