What Is Meta Business Verification? Steps and Timing

Verification proves two things to Meta: the business behind your portfolio exists as a registered legal entity, and the person submitting is allowed to act for it. Not every portfolio needs it, and not every portfolio can start it. Meta asks for it when you want access to specific features.

What does business verification check?

Meta says verification confirms two points:

• Your business is a legal entity. It must be registered with local authorities and have an official phone number or mailing address.
• You’re an authorized representative. You must be able to receive a code sent to the business phone number or email address, or verify the portfolio’s domain.

When does Meta require business verification?

Meta notes its list may not be complete, but these are the cases it names:

Situation	What Meta says
Raising your daily spending limit	Meta may let some advertisers raise it more quickly after verifying
Advanced access for any permission on Meta for Developers	Verification is required
Becoming a badged Meta Business Partner	Verification is required
Using accounts shared with your portfolio	You need to complete verification
A large US audience, or US ads about social issues, elections or politics	You must verify and claim responsibility for your Page

Meta also names news publishers registering in the News Page Index and some WhatsApp Business Platform features.

How do you verify your business?

You need full control of the business portfolio. Then:

1. Go to Security Center in Meta Business Suite.
2. Click Start verification. If you see Ineligible for verification, you don’t need to verify there.
3. Enter your legal business name, address, phone number and website exactly as registered, with a site that loads over https.
4. Confirm the matching business record, or select My business isn’t listed and upload official documents if asked.
5. Choose email, phone, text message, WhatsApp message or domain verification to confirm your connection.
6. Confirm the connection, then click Done.

Meta says a decision may take up to 14 business days, and you’ll get a notification when the review is complete.

Is business verification the same as a verified badge?

No. Meta states that verifying your business in Meta Business Suite is different from Meta Verified for businesses and won’t give you a verified badge.

What can undo or block verification?

If you edit your business details afterwards, you need to complete verification again. If you give false or misleading information, try to verify a business you aren’t authorized to represent, or try to get around the review, Meta may block verification, remove a verified status or take further action on the account.

FAQ

What if Security Center says “Ineligible for verification”?

Meta says you then don’t need to verify in Security Center. If a product you want does require it, Meta may contact you by email or through another platform with its own instructions, so follow that message rather than Security Center.

Do I need to upload documents?

Only sometimes. When Meta finds no record matching the details you entered, you can select My business isn’t listed and may be asked for official documents such as a business license or articles of incorporation. Advertisers on monthly invoicing can submit their credit line information instead of documents.

Who in my business can start verification?

Only someone with full control of the business portfolio, the highest permission level. If you can’t open Security Center in Meta Business Suite, Meta says you may not have full control, so ask a person who does to start the process.