Delivery & auction
How Meta decides who sees your ad, and what the delivery statuses mean.
Ad auctionHow does the Meta ad auction work?Ad not deliveringWhy is my Facebook ad not delivering?Ad preferencesHow do ad preferences control the ads I see?Ad qualityHow does Meta judge ad quality?Ads you seeHow does Facebook decide which ads to show me?Attribution settingWhat is the attribution setting in Meta ads?Auction overlapWhat is auction overlap in Facebook ads?Automated rulesHow do I set up automated rules in Ads Manager?Bid strategyWhat bid strategies can you use in Meta ads?Campaign objectiveWhat are the six Meta ad campaign objectives?Conversion leadsWhat is conversion leads optimization in Meta lead ads?Creative similarity scoreIs there a creative similarity score on Meta?Delivery statusWhat do the delivery statuses in Ads Manager mean?Estimated action rateWhat is estimated action rate in Meta ads?Learning limitedWhat does learning limited mean in Facebook ads?Learning phaseWhat is the learning phase in Facebook ads?Limited deliveryWhy does my Facebook ad show limited delivery?Opportunity scoreWhat is opportunity score in Meta Ads Manager?Performance goalWhat is a performance goal in Meta ads?Results worse after AndromedaDid Andromeda make my Meta ad results worse?Significant editWhat counts as a significant edit in Facebook ads?Why this adWhat does Why am I seeing this ad show?