Industries
How Meta ads work for each kind of business: which tools fit, which rules apply, and what to watch.
Sell products (4)
Online stores, brands and marketplaces.
Sell services (10)
Local, professional and B2B businesses.
Agency and consultant adsHow do Meta ads work for agencies and consultants?B2B company adsHow do Meta ads work for B2B companies?Coach and course creator adsHow do Meta ads work for coaches and course creators?Gym and fitness studio adsHow do Meta ads work for gyms and fitness studios?Law firm adsHow do Meta ads work for law firms?Local service business adsHow do Meta ads work for local service businesses?Nonprofit adsHow do Meta ads work for nonprofits?SaaS company adsHow do Meta ads work for SaaS companies?Salon and spa adsHow do Meta ads work for salons and spas?School and university adsHow do Meta ads work for schools and universities?
Places and experiences (4)
Restaurants, travel, events and dealerships.
Regulated and restricted (16)
Finance, housing, jobs, health, alcohol, gambling and more.
Alcohol brand adsHow do Meta ads work for alcohol brands?Crypto business adsHow do Meta ads work for crypto businesses?Dating service adsHow do Meta ads work for dating services?Dentist and clinic adsHow do Meta ads work for dentists and clinics?Financial services adsHow do Meta ads work for financial services?Health and wellness brand adsHow do Meta ads work for health and wellness brands?Industries that can't advertiseWhat industries can't advertise on Meta?Insurance adsHow do Meta ads work for insurance?Lender and credit adsHow do Meta ads work for lenders and credit providers?Online gambling adsHow do Meta ads work for online gambling?Online pharmacy adsHow do Meta ads work for online pharmacies?Political and advocacy adsHow do Meta ads work for political and issue advocacy?Real estate and housing adsHow do Meta ads work for real estate and housing?Recruitment and job adsHow do Meta ads work for recruiters and employers?Supplement adsHow do Meta ads work for supplements?Weight loss product adsHow do Meta ads work for weight loss products?
Apps, media and causes (4)
Apps, games, publishers, creators and nonprofits.
More playbooks
StrategiesHow advertisers actually run Meta ads: structure, audiences, creative, budgets, testing, and the old tactics that no longer work.Open →HistoryHow Facebook and Instagram advertising got here: every format, tool and rule change, in order.Open →RegionsHow Meta ads differ around the world: payments, taxes, rules, verification, languages and local products.Open →ReferenceEvery metric, setting and policy term, by topic.All topics →