How Long Does Facebook Ad Review Take?

Every new ad waits for a policy check before it can deliver, and Meta’s stated norm is a day or less. Review starts on its own when you publish or edit an ad, so there is no button to press. What you control is how often you send an ad back into the queue, since certain edits restart the check.

What does Meta check during ad review?

Meta reviews ads against its Advertising Standards. The review can cover:

• Images, video and text
• Targeting information
• The ad destination, such as a Facebook Page or website
• Special ad categories
• Advertiser permissions
• Other critical components and information

Based on the result, the ad is either rejected or allowed to run.

Who reviews your ad?

Mostly software. Meta says its review system relies primarily on automated technology, with human reviewers who train those systems and, in some cases, review ads manually. Meta may consider an advertiser’s historical compliance with its standards, or customer feedback, when deciding whether an ad needs further review. An ad may not be checked against every policy before it starts delivering.

Which edits send an ad back to review?

Edit to a scheduled or running ad or ad set	Starts a new review?
Targeting	Yes
Creative (images, text, links or videos)	Yes
Optimization	Yes
Billing event	Yes
Bid amount, budget or ad set schedule	No

Can an approved ad be reviewed again?

Yes. Meta says ads remain subject to review and re-review at all times, including after they go live. Reasons it gives include random checks for accuracy, unexpectedly high engagement, especially when people report, block or hide the ad, and signals that something was missed the first time. You aren’t notified of a re-review unless the ad is found to break the Advertising Standards, in which case it’s rejected and stops delivering.

How can you plan a launch around review?

1. Create the ad ahead of time and schedule it for the date and time you want it to start.
2. Submit it, so it goes through review once submitted.
3. Check its status in the Delivery column of Ads Manager.

Meta says a scheduled ad goes through review once submitted but won’t begin delivering until your start date.

How long does a re-review of a rejected ad take?

If you request another review of an ad you think was wrongly rejected, Meta says it aims to review and decide within 48 hours. Re-reviews rely more heavily on human reviewers than the first review does.

FAQ

My ad has been in review for over 24 hours. Is something wrong?

Not necessarily. Meta says most ads are reviewed within 24 hours but some cases take longer, and its Advertising Standards page says review is “typically completed within 24 hours”. Neither source gives an upper limit, so check the Delivery column and avoid edits that restart review.

Does raising my budget send my ad back to review?

No. Meta lists changes to the bid amount, budget and ad set schedule as edits that don’t trigger a new review. Edits to targeting, creative, optimization or the billing event do start a new review, so batch those changes together where you can.

Will Meta tell me if a live ad is being reviewed again?

No. Meta says you won’t be notified that an ad is going through another review unless it’s found to violate the Advertising Standards. If it does, the ad is rejected and delivery stops, and you’ll see the reason in Meta Business Support Home.