Why Was My Boosted Post Rejected or Not Boosted?

Meta says every boosted post must follow its Advertising Standards. The button on your post tells you which problem you have. Not boosted means review turned the boost down. Boost unavailable means Meta won’t let you boost that post at all. The fixes are different, so read the button before you try again.

What do the post buttons tell you?

What the button says	What it means	What to do
Not boosted	The boost was disapproved after you boosted it	Create a new post that meets the Advertising Standards
Boost unavailable	This post can’t be boosted	Hover over or tap the button to learn why
Boosted	Another person with a role on the Page boosted it	Ask them to add budget or delete their boost
See results, with no option to add budget	The boost ended and the post is too old	Delete the boost, then boost the post again

Which posts can’t be boosted at all?

Meta lists post types that can’t be boosted from a Facebook Page:

Profile pictures. Upload the picture as a new post and boost that.
Drafts. Publish the post first.
Posts with app install buttons.
Albums. Upload a single picture as a post, or use a carousel or collection ad.
Posts with many images or a mix of images and videos. Pick one image or video for a new post.
Live and scheduled live videos for unverified Pages. Live boosting is only for verified Pages, and scheduled live can’t be boosted.
Some reels. Reels with copyrighted music, GIFs, interactive stickers or face or camera effects, remixed reels, reels posted to a group and reels created automatically from music videos.
Shared posts. Create a new post with original content; use the branded content tool for posts with branded content.

What should you do after a boost is disapproved?

Check the button on the post. Not boosted means the boost was disapproved.
Read Meta’s Advertising Standards to find the guideline the post may break.
Create a new post that meets the standards and boost that one instead.
Request another review in Meta Business Support Home if you believe the ad was rejected by mistake; Meta offers this for any ad you believe was incorrectly rejected.

How is a boost reviewed?

Meta reviews ads mainly with automated technology, and uses human reviewers to train those systems and, in some cases, to review ads. The review can cover the images, video and text, the targeting, the destination the ad sends people to, and other parts of the ad. Most ads are reviewed within 24 hours, and Meta says ads may be reviewed again after they are live.

FAQ

Can I edit a post that shows Not boosted and boost it again?

Meta’s guidance is that you can’t boost a post that shows Not boosted. Instead, it suggests creating a new post that meets its Advertising Standards and boosting that. Meta’s button guide calls a Not boosted post a disapproved ad, and Meta lets you request another review in Business Support Home for an ad you believe was incorrectly rejected.

Why can’t I pause or delete my boost on my phone?

Meta says you need to log in to Facebook on a computer to pause or delete a boost. On the phone you can still see the button status, increase a running boost’s budget and view results.

Why can’t I boost a post that says Boosted?

When the button says Boosted, another person with a role on the Page boosted it. Meta says that person has to increase its budget or delete the boost before someone else can boost the post again, and only they can pause or delete it.