Should I delete and recreate a rejected Facebook ad?
Meta's rejected-ad page lists three options: edit the ad, create a new ad that complies, or request another review if you think the rejection was a mistake. It says deleting may cost you the chance to request a review, and that editing or deleting a rejected ad does not remove the violation from your account.
Not if you hope deleting will clear the rejection. Meta’s rejected-ad page says editing or deleting a rejected ad does not remove the violation from your account, and that deleting may cost you the chance to request another review. The routes Meta documents are to edit the ad, to create a new ad that complies, or to request another review if you think the rejection was a mistake.
What are the options Meta documents for a rejected ad?
Meta’s page on troubleshooting a rejected ad names three. Meta says it emails you a notification (if notifications are on) that links to Business Support Home, where the reason for the rejection is shown. You choose after reading it.
| Option | What Meta’s page says |
|---|---|
| Edit the ad | The ad is automatically submitted for another review once edited. Meta recommends reviewing the components that break the rules, such as the image, video, text, targeting or landing page |
| Create a new ad | For when you cannot edit the ad or choose not to; not all ad types can be edited. The new ad is meant to comply with the policies |
| Request another review | For when you believe the ad was incorrectly rejected. You ask in Business Support Home, and Meta aims to decide within 48 hours |
What you can do: read the reason first. If you can see what broke the rule, edit that part. If you believe the ad was rejected by mistake, request the review before you change or delete anything.
What happens if you delete the rejected ad?
Meta’s words are that you “may lose your ability to request another review” if the ad is deleted, because Meta “may no longer be able to access the information required to review”. Meta’s page on deleting ads adds that you cannot restore a deleted ad, but you can duplicate it, and find it with the “deleted and archived” delivery filter in Ads Manager.
What you can do: if you might want a review, do not delete the ad yet. Meta’s deletion page says that if you plan to use an ad again, you can turn it off instead of deleting it.
Does deleting or editing clear the violation?
No, according to Meta. Its rejected-ad page says that “editing or deleting an ad that was rejected for violating advertising standards will not remove the violation from your account”, and that you can be restricted from advertising for severe or repeated violations. It also says: “if your ad rejection is successfully overturned, this will not count as an ad violation.”
What you can do: address the part the rejection reason names. If you believe it was a mistake, request another review, the route Meta documents for that case.
Does a new ad get a fresh start?
Meta says the review process starts automatically after you create or edit an ad, and may cover images, video or text, targeting, the destination, special ad categories and advertiser permissions. Its page on ads in review also says it may consider an advertiser’s historical compliance with its advertising standards when deciding whether a given ad warrants further review for a specific policy.
What you can do: change the component named in the rejection reason, as Meta recommends, instead of rebuilding the same ad.
What does Meta say about starting over with new accounts?
Meta’s page on common policy violations says “any attempt to evade our review process or other enforcement actions is not allowed”. Its examples are at account level: attempting to create new ad accounts or other business assets with the intent to repeat violations after existing accounts were disabled, and coordination within a network of accounts or business assets that run the same or similar ads that persistently or severely violate its policies. Both concern accounts or business assets, not single ads.
What you can do: if you think the rejection was wrong, use the review route below, which Meta documents for that case.
How do you request another review?
- Go to Business Support Home.
- Select the account or catalog with the rejected ads.
- Select the ads, ad sets or campaigns you believe were incorrectly rejected.
- Click Request review, then select Submit.
You can track the request in Business Support Home. Meta says a second rejection stays in place, with no further review request for that ad. The entry on appealing a rejected ad has more detail.
FAQ
Will a deleted ad’s violation still count?
Meta’s rejected-ad page says editing or deleting a rejected ad will not remove the violation from your account. It also says a rejection that is successfully overturned will not count as an ad violation, so if you think the rejection was wrong, request the review before you delete the ad.
Can I still see an ad after I delete it?
Yes, in a limited way. Meta says you cannot restore a deleted ad. You can find it by filtering delivery to “deleted and archived” in the search bar, and you can duplicate it.
Does asking for another review hurt my account?
Meta says requesting another review of an ad will not hurt your standing with Meta in any way. It also says it cannot promise to get every decision right, even on re-review, so read the reason in Business Support Home before you choose between an edit and a request.
Sources
- How to troubleshoot a rejected ad (Meta, checked 3 Oct 2026)
- About ads in review (Meta, checked 3 Oct 2026)
- Delete an ad, ad set or campaign in Meta Ads Manager on your computer (Meta, checked 3 Oct 2026)
- Common examples of Meta advertising policy violations (Meta, checked 3 Oct 2026)
Drafted with AI and checked claim by claim against the pages linked under Sources. Found a mistake? Tell us via the corrections policy.