Why Was My Facebook Page Restricted From Advertising?

Meta can restrict four kinds of asset from advertising: a business portfolio, an ad account, a Facebook Page and a personal profile. Meta says every advertiser needs a Facebook Page before they can advertise, and a restricted Page isn’t allowed to advertise. Business Support Home shows which asset is restricted and what you can do next.

What gets a Page restricted?

Cause	How to check	Fix
Severe or repeated policy violations in ads	Rejected ads and the notice in Business Support Home	Bring ads in line with the Advertising Standards; request a review if the decision is wrong
Breaking Community Standards, commerce policies or other terms	The restriction notice in Business Support Home	Review the policy named and request a review if you disagree
Evading enforcement	Accounts or assets created to repeat violations	Stop; Meta says any attempt to evade its review or enforcement is not allowed
Links to a violating network	Close connection to accounts that violate or evade policies	Review who and what the Page is connected to
Suspected hacking	A notice that Meta suspects the portfolio or assets were compromised	Secure the account using Meta’s hacked-account steps, then check Business Support Home
Unusual activity	A temporary restriction while Meta investigates	Review the actions listed in Business Support Home

What counts as a serious violation?

Meta’s examples start with content. If an advertiser runs ad content that severely or repeatedly breaks its policies, Meta may restrict the business portfolio, ad account, Page or user account. Meta names shocking, sensational or excessively violent content, certain adult content and profanity among what it prohibits, and points to the full Advertising Standards for the rest.

Two behaviours also lead to restrictions. Evading enforcement includes creating new ad accounts or other business assets to repeat violations after earlier accounts were disabled, and coordinating a network of accounts that run the same or similar violating ads. Violating networks or associations covers assets found in close connection with a network of accounts or entities that violate or evade Meta’s policies.

How do you request a review?

1. Make sure you are an admin; Meta says only admins can request a review.
2. In Business Support Home, select Account status overview in the left menu.
3. Select the restricted Page.
4. In the What you can do section, select Request review.
5. Complete the on-screen steps.

Meta says reviews are typically completed in 48 hours, though some take longer. If the restriction is lifted, the Page is reinstated; if not, it stays restricted.

FAQ

Do my ads restart after a successful review?

No. Meta says ads that were running before the restriction aren’t restarted automatically when your account is reinstated. Once the restriction is removed, you need to turn each of them back on yourself in Meta Ads Manager.

Can I keep requesting reviews?

Meta says there is a limited number of times you can request a review of an advertising restriction, and once a review is completed the decision is final. Meta also says requesting a review won’t hurt your standing with the company.

Can low-quality ads hurt my Page without a restriction?

Yes. Meta says that if you repeatedly post policy-violating or lower-quality ads, its systems may start treating all ads from your Page, domain or ad account as lower quality. Lower-quality ads tend to cost more and may reach fewer people.