Why is my Meta catalog ad showing the wrong products?
Meta says a wrong price, image or availability in an ad is likely wrong or outdated in your catalog, so fix it at the source that feeds the catalog. If the products you expect aren't reaching your ads, check your catalog match rate: the content IDs your pixel sends must exactly match product IDs in the connected catalog.
Catalog ads build themselves from two inputs: the product data in your catalog and the events your pixel or app sends. A wrong price or picture points to the first input. If the products you expect aren’t being shown, look at the second: Meta says a low catalog match rate limits the products available for ad targeting. Meta documents fixes for both.
What makes catalog ads show the wrong products?
| Cause | How to check | Fix |
|---|---|---|
| Wrong or outdated product data | Open the product’s details in Commerce Manager | Update it at the data source shown under Added by |
| Old image or video still showing | The media link in the catalog is unchanged | Change the image or video link so the catalog re-fetches it |
| Feed uploads run before your file updates | Scheduled feed timing | Schedule uploads after you update the file |
| Manual edits to partner-platform products | Edits in Commerce Manager disappear | Edit products on the partner platform instead |
| Content IDs don’t match catalog IDs | Issues report on catalog match rate | Send content_ids that exactly match catalog IDs |
| Products split across catalogs | Several catalogs connected to one pixel | Keep all products in one catalog |
| Product hidden from shop but still in ads | The product is hidden, not archived | Archive the product to stop it appearing anywhere |
How do you fix wrong product data?
- Go to Commerce Manager and select your catalog.
- Open the Catalog tab and go to Products.
- Click the product showing wrong data to open its details page.
- Check the price, image and other fields for errors or outdated values.
- Look below Added by to see which data source supplies the product.
- Fix the data at that source: edit it manually, update and re-upload the feed, correct it on your partner platform, or send a fresh Batch API update.
If more than one source updates a product, Meta shows a Last updated by column with the source that last changed each field.
Why does content ID matching matter?
Meta’s catalog match rate is the share of content IDs in events from your pixel or app SDK that match products in a connected catalog. A low rate limits which products are available for targeting in Advantage+ catalog ads. Meta’s match rate page recommends keeping it above 75%, and ideally above 90%; its troubleshooting page recommends 90% or higher. The rate covers the last 28 days with a 48-hour delay, so fixes take up to 48 hours to show.
Meta lists common causes of a low rate:
- Content IDs in events that don’t exactly match IDs or group IDs in the catalog.
- Products that were deleted from the catalog, never added, or added with a different ID.
- A parameter spelled content_id instead of content_ids, which Meta says needs the “s” even for one ID.
- Badly formatted IDs, such as several IDs inside one quoted string.
- A content_type of product when sending group IDs, which should be product_group.
FAQ
Why does an ad still show a product I hid?
Meta says hiding a product from your shop is different from archiving it. Products hidden from your shop can still appear in ads, while archived products won’t appear anywhere. Archive a product if it should no longer show in ads.
Why did my catalog fixes disappear?
If the products come from a partner platform, Meta recommends against editing them in Commerce Manager, because the next sync from the platform overwrites manual changes. Edit the product on the partner platform and let the update sync to your catalog.
Does having two catalogs lower my match rate?
It can. Meta’s example: a pixel sends 100 content IDs, 50 match catalog 1 and 40 match catalog 2. Across both, 90% match, but catalog 1 alone shows 50%. Meta recommends keeping all your products in one catalog.
Sources
- Troubleshoot incorrect product data showing in your ads or shop on Facebook or Instagram (Meta, checked 2 Oct 2026)
- About catalog match rate (Meta, checked 2 Oct 2026)
- Troubleshoot catalog match rate issues (Meta, checked 2 Oct 2026)
- Control which products appear in your shop on Facebook and Instagram (Meta, checked 2 Oct 2026)
- Import and manage items in your catalog from a partner platform (Meta, checked 2 Oct 2026)
Drafted with AI and checked claim by claim against the pages linked under Sources. Found a mistake? Tell us via the corrections policy.