How Do Pix and Boleto Work for Meta Ads?

Meta’s Brazil payments page lists boleto bancário, Mercado Pago and Pix as local manual payment methods. The page says they are available only if the ad account’s country is Brazil and its currency is BRL, and that you can add one only if you choose it when you first set up the account. Meta’s boleto page differs on that second point. Meta documents boleto step by step. The pages checked for this entry list Pix but give no Pix steps. Everything here is as checked on 2 Oct 2026, so confirm it in your own payment settings.

What is a manual method on Meta?

Meta says that when you choose a local manual method, such as boleto bancário, the ad account is set up for available funds. You add money before your ads run, and Meta deducts from that balance up to once a day as ads are delivered. With available funds there is no payment threshold. Meta says advertiser balances are non-refundable except where the law requires it, and that after you create such an account you cannot change its tax country.

How do you pay with boleto?

Meta says to confirm first that the account currency is BRL and the business country is Brazil. To pay with boleto you must also add a CNPJ or CPF number under business info in payment settings, and the account must be set up for available funds. Then:

1. Open payment settings in Ads Manager and select add payment method.
2. Select boleto bancário and next, then enter the amount to add to your balance.
3. Confirm the amount, select next, then download the boleto or terminate it.

Meta says you can pay the boleto through your bank, online or in person, or at select retail outlets.

What you can do: add a backup card or PayPal. Meta says ads may be paused without one, and that you cannot add your boleto account number as a payment method.

What are the limits of a boleto?

Meta says a boleto can be used once and only by the expiration date printed on it. If you pay the same boleto twice, or after it expires, the amount is cancelled automatically and cannot be credited to the ad account. An unpaid boleto is also cancelled at its due date. Meta recommends paying it the day you download it, or scheduling the payment. A lost or unpaid boleto does not affect the ad account, and you are not charged for it.

What do Meta’s pages say about Pix?

Pix appears on the Brazil payments page as a local manual method, with the same conditions as boleto. Meta’s tax page calls Pix, prepaid boleto and Mercado Pago “prepaid” methods. The pages checked do not describe Pix steps, limits or timing, so this entry does not either.

Meta’s pages also differ on one point. The Brazil payments page says you can add a manual method only if you choose it at first setup. The boleto page opens by saying you can use boleto if you are setting up a new manual ad account, then says that, as of August 2019, advertisers in Brazil can add boleto to ad accounts set up for automatic and available funds. Meta’s general payment-options page says the method you choose when creating your first ad determines your payment setting, that you may be locked into automatic payment or available funds, and that some advertisers have access to both on the same account. No page checked says the August 2019 change applies to Pix. A copy of the Brazil page in Instagram Help lists “Brazil local cards” as the manual method instead.

How does tax work on prepaid funds?

For prepaid methods, Meta says the prepaid amount covers the ad spend plus taxes. Taxes are accounted for at the total tax rate when the account is funded, and there is no charge beyond the prepaid amount. Meta’s example is a 100 prepaid amount that gives 12.15 in taxes and an 87.85 spend limit. Meta says it cannot give tax advice. The entry on Brazil covers the 2026 tax changes.

How fast do funds arrive?

Meta’s page on adding money to available funds says funds may be added immediately or take several days, depending on the payment method, and that some methods require a visit to a bank. It does not name Pix or boleto in that passage.

FAQ

Do I need a CNPJ or CPF to pay with boleto?

Yes, according to Meta’s page. You must first add a CNPJ or CPF number to the ad account, and the account must be set up for available funds. Meta says to wait at least 24 hours before adding a number you have recently acquired.

What happens if I pay a boleto late?

Meta says the amount is cancelled automatically and cannot be credited to your ad account if you pay past the expiration date, or pay the same boleto twice. A boleto that is never paid is cancelled too, and you are not charged.

Can I change my account’s currency to BRL later?

Meta’s boleto page says that if you choose a currency other than BRL when you create the ad account, you cannot change it to BRL later. You would set up a new account with Brazil as the business country and BRL as the currency.