How Do Meta Ad Billing Rules Differ Across Latin America?

This entry compares Meta’s payment pages for eight Latin American countries and its tax pages for seven. As checked on 2 Oct 2026, the payment pages agree on cards and PayPal and differ on local manual methods. The tax pages differ on who adds the tax and which tax id counts. This is not legal or tax advice, so read your country’s pages and ask a qualified adviser.

Which Meta pages does this entry compare?

Meta’s general payment page says the methods available depend on your account’s country and currency settings, and tells you to select your country for the full list and its tax information. The payment table covers eight countries and the tax table seven. No Guatemala tax page was read.

Which payment methods does Meta list for each country?

All eight pages list credit cards or co-branded debit cards (American Express in an accepted currency, Mastercard, Visa) and PayPal in an accepted currency. Brazil’s page also lists Elo. The local manual methods differ:

Country	Local manual methods listed	Account country and currency required
Brazil	Boleto bancário, Mercado Pago, Pix	Brazil and BRL
Mexico	Mercado Pago, OXXO, SPEI	Mexico and MXN
Colombia	Efecty, Mercado Pago, PSE	Colombia and COP
Argentina	Mercado Pago, Rapipago, Pago Facil, Tarjetas locales	Argentina and ARS; from 10 Feb 2023 Visa cards issued outside Argentina cannot be used when the currency is ARS
Chile	Mercado Pago, Redcompra	Chile and CLP
Peru	PagoEfectivo	Peru and PEN
Ecuador	None listed	Cards and PayPal only
Guatemala	None listed	Cards and PayPal only

Where a country lists manual methods, its page says you can add one only if you choose it when you first set up the ad account.

Meta’s general payment page says the method you choose when creating your first ad determines your payment setting. PayPal or a card your bank supports for recurring payments sets up automatic payments, and all other initial methods, including local manual ones, set up available funds. It says you may be locked into one, though some advertisers may have access to both on the same account. Meta’s Brazil boleto page differs from the Brazil payments page: it says that, as of August 2019, advertisers in Brazil can add boleto to ad accounts set up for automatic and available funds. See the entries on Meta ads in Brazil and in Mexico.

What you can do: check which methods your own account offers in payment settings before you plan around a local method, because Meta’s pages do not agree on adding one later.

Which taxes does Meta’s page name for each country?

Country	What Meta’s tax page says	Tax id on the page
Brazil	From 1 Jan 2026, PIS/COFINS and ISS passed on	See the Brazil entry
Mexico	VAT from Feb 2020 on ads sold by Meta Mexico	None named
Colombia	VAT from Dec 2018 unless tax id and status are confirmed	NIT
Argentina	VAT from May 2018, collected by the financial intermediary	None named
Chile	VAT from 1 Jul 2020 unless tax id and status are confirmed	RUT, 8 or 9 digits
Ecuador	VAT from 16 Sep 2020, collected by the financial intermediary	None named
Peru	VAT from 1 Dec 2024 unless a tax id is added	RUC, 11 digits

For Colombia, Chile and Peru, the pages apply to advertisers whose ‘sold to’ country is that country. In Colombia and Chile, Meta says it does not add VAT if you add the tax id and confirm your status. In Peru, it does not add VAT if you add the number, and you then self-assess VAT under reverse charge.

What you can do: check whether your tax id and status are on the account, and ask your tax adviser what Meta’s treatment means for you.

What is the same on the six VAT pages?

The Mexico, Colombia, Argentina, Chile, Ecuador and Peru pages share wording. Each says VAT is added whenever you are charged, that you won’t reach your billing threshold faster but may be charged more than your billing threshold amount, that with a manual method VAT is accounted for (Chile: applied) when the account is funded, and that Meta cannot give tax advice. Brazil’s page works on budgets and has its own entry.

What about languages and privacy law?

Meta’s translation page lists English to Spanish and English to Portuguese among its pairs, says the feature is being removed gradually and does not guarantee quality. The pages cited here do not describe these countries’ privacy or advertising law. Brazil’s data law has its own entry.

FAQ

Where do I find Meta’s billing rules for my country?

Meta’s general payments page says the methods available depend on your account’s country and currency settings, and tells you to select your country for the full list and its tax information. Check your own country’s pages.

Do all eight payment pages list local methods?

No. As checked on 2 Oct 2026, Meta’s Ecuador and Guatemala pages list only cards and PayPal, while the other six pages list local manual methods with country and currency conditions.

Who adds VAT on Meta ads in Argentina and Ecuador?

Meta’s pages say the financial intermediary collects VAT, for advertisers located in those countries. Argentina’s page adds that it may also charge turnover tax, the federal currency tax and other taxes. Check both pages.