How Do Meta Ads Differ by Country?

Meta ties a handful of things to the country: the currency and payment methods you can use, the tax Meta adds to your ad charges, whether you must verify as an advertiser, how teens are treated, and the local laws your ads must follow. Everything here is as checked on 2 Oct 2026. Meta’s pages change, so open the linked page for your country before you act.

Which parts of Meta advertising depend on the country?

Topic	What Meta’s pages say
Currency	The payment methods you can use depend on the currency you choose. For some countries, such as Brazil, the business country and currency must match.
Payment methods	Local manual methods are listed per country. Sofort is listed for Austria and Bancontact for Belgium, and only when the account country and currency match.
Tax	For monthly invoicing, tax depends on the country of the “sold to” address on your ad account. Meta cannot give tax advice.
Verification	Meta may ask you to verify as an advertiser in a country whose laws or guidelines require it.
Teens	The minimum age is 13, but some places set it higher, such as 16 in Australia. Ads cannot deliver to under-18s in the EU, EEA and Switzerland.
Local law	Advertisers are expected to follow the local laws of any country their ads target.

Each row has its own entry in this library. Start with the row that could stop an ad from running or being paid for.

What does not change by country?

Where you choose locations stays put: it is the audience section of the ad set. Meta’s location page gives one set of limits, up to 25 countries, 250 cities and 50,000 zip or post codes, and one list of sanctioned locations you cannot target: Cuba, Iran, North Korea, Russia (country), Sudan, and the Ukrainian regions of Crimea, Donetsk, Luhansk and Sevastopol.

Language is a separate audience setting from location. Meta says that if you choose no language, it delivers your ads to people its systems predict can understand the language of your creative. You can read more in the language entry.

What should you check before you advertise in a new country?

1. The currency list, and whether your country needs the business country and currency to match.
2. The payment options for the country and currency you picked.
3. Which tax Meta adds, and whether you can add a tax number.
4. Whether advertiser verification applies to your category or location.
5. The local law and any self-regulatory code. Meta lists some, such as the UK’s CAP Code and Australia’s AANA Code of Ethics, and says they were developed independently of Meta.

Meta’s pages are not legal or tax advice. For your own situation, check the linked page and a qualified adviser.

FAQ

Can I target several countries in one ad set?

Yes. Meta’s location page lets you enter up to 25 countries. Meta says it shows ads in the locations you give, spends more where ads do better, and lets you view results broken down by location in Ads Manager.

Who is responsible for local advertising laws?

You are. Meta says it is the advertiser’s responsibility to follow Meta’s policies, and that all advertisers are expected to comply with the local laws and regulations of any country their ads target. It lists some self-regulatory codes for reference and says the list is not exhaustive.

Where do I check the rules for my own country?

Open Meta’s help page for each topic: currencies, payment options, tax, verification and teens. For the law itself, use the regulator’s own page and a qualified adviser. This entry maps the topics; it does not replace those pages.