How do I change my Facebook ad budget?
In Meta Ads Manager, hover over the campaign or ad set that holds the budget, click Edit, change the amount and click Publish. You can also edit the budget straight in the reporting table. Meta says a new budget takes about 15 minutes to apply, so wait before unpausing or changing your bid.
You can change a lifetime or daily budget on an active campaign at any time. The only real decision is where to make the change: on the campaign, if it uses Advantage+ campaign budget, or on each ad set if it doesn’t. After that, the thing to watch is timing, because Meta’s delivery system needs a short while to pick up the new figure.
Where does your budget live?
| Your setup | Where you change the budget |
|---|---|
| Advantage+ campaign budget is on (also called campaign budget, or budget with Advantage+ on) | At the campaign level |
| Advantage+ campaign budget is off | At the ad set level |
How do you change the budget?
- Go to Ads Manager.
- Hover over the campaign or ad set that holds the budget.
- Click Edit.
- Change your budget.
- Click Publish.
Meta says only an ad account admin can make this change.
Is there a quicker way?
Yes. Meta lets you edit budget and schedule directly in the reporting table on a computer.
- Go to Meta Ads Manager.
- Hover over the campaign, ad set or ad you want to change.
- Select the budget field and enter the new amount.
- Select Publish.
These table edits apply immediately with no review step. Be aware that any pending edits you saved earlier on the same item are published at the same time, and Meta shows a notice listing the fields that will change.
How long until the new budget applies?
Meta says it takes about 15 minutes for the delivery system to apply an updated budget to a campaign or ad set. That delay matters in two situations.
- You paused the ad set to change its budget. Unpausing right away can let it deliver on the old budget for 15 minutes. Meta recommends waiting 15 minutes before unpausing, especially after a large cut.
- You’re also changing your bid. The system recognizes a bid change 15 to 20 minutes after the budget change. Changing both at once can leave a short gap where the new bid applies but the new budget doesn’t, so Meta recommends waiting 15 minutes after the budget change before editing the bid.
FAQ
Why are my ads paused even though budget is left?
Meta says that if your ads are paused and the budget you set hasn’t been spent, you may have reached your daily spending limit, which is set by Meta. Its budget guide lists this among the checks to make before you start editing a budget.
Can I change the budget on several ad sets at once?
Yes. Tick the ad sets in Ads Manager and select Edit. A side panel opens where you can change areas such as budget for all the selected items, or choose to edit each ad set individually, then publish.
Can I change the budget of a reservation campaign?
Yes. Meta says that once a reservation campaign has started, you can still edit the ad creative, the budget or extend the end date. Changing the budget or end date may generate a new prediction, which you’ll see in reservation estimates.
Sources
- Change your budget in Meta Ads Manager (Meta, checked 2 Oct 2026)
- Edit campaigns, ad sets or ads in the reporting table in Meta Ads Manager (Meta, checked 2 Oct 2026)
- Edit multiple ads at once in Meta Ads Manager (Meta, checked 2 Oct 2026)
- How to edit, pause or delete a reservation campaign, ad set or ad (Meta, checked 2 Oct 2026)
Drafted with AI and checked claim by claim against the pages linked under Sources. Found a mistake? Tell us via the corrections policy.