How to Connect Your Online Store to a Meta Catalog

A partner integration fills a catalog from the store platform where your products already live. You link the accounts once, Meta pulls the products in, and updates on the platform reach Commerce Manager on a regular basis. You can see the syncs under Catalog > Data sources and the products in the Products tab.

Which platforms does Meta list?

Meta names these partner platforms for importing products into Commerce Manager: Admixt, BigCommerce, CedCommerce, Datacaciques, Ecwid, Feedonomics, GoDaddy (US only), GoDataFeed, Magento, OpenCart, Productsup, Quipt, Rithum, Shift4Shop, Shopify, Squarespace, Wix and WooCommerce. If yours isn’t listed, Meta says to check the platform’s help center or contact it to find out whether it has a Meta integration.

How do you connect Shopify?

Meta lists five prerequisites: a Shopify online store that isn’t password protected, the Basic Shopify plan or higher, a Facebook Page, a business portfolio that owns that Page, and admin permissions for the portfolio.

1. Install the Facebook and Instagram app in Shopify.
2. In your Shopify account, click Sales channels, select Facebook and Instagram and click Add app.
3. Click Add sales channel, then Start setup and Next.
4. Click Login with Facebook and sign in.
5. Follow the prompts to install features for commerce, ads and Meta Pixel setup.
6. Accept the terms and conditions and click Submit.

Afterwards, Meta says to check that products synced to Commerce Manager, turn on the Meta Pixel and Conversions API, set Shopify data sharing to Enhanced or Maximum, and set data access to Always on or Optimized.

How do you connect WooCommerce?

You need a WordPress site where you are an administrator, WooCommerce installed, full control of your business portfolio or permission for each asset, and two-factor authentication on the portfolio.

1. In WordPress, go to Plugins, click Add new plugin and search for “Meta for WooCommerce”.
2. Click Install now, then Activate.
3. Click Marketing, select Facebook and click Get started.
4. Log in to Facebook and create or choose your portfolio, Page, Instagram profile, catalog, ad account and pixel.
5. Enter your contact email, return policy and privacy policy, then authorize the connection.

If no more details are needed, Meta says the integration publishes your shop automatically, which can take 10 to 30 minutes. The plugin includes the Conversions API automatically, and WooCommerce categories sync to Commerce Manager as product sets.

Where do you edit products after connecting?

On the partner platform. Meta recommends against editing synced products manually in Commerce Manager, because any manual change is overwritten by the next sync. The same goes for catalog errors that ask you to change product data: fix them on the platform. The exception is a policy rejection, for which you can request a review directly in Commerce Manager.

FAQ

Can I add Meta-only product details my platform doesn’t support?

Yes. Meta says a supplementary feed can enhance products from a partner platform like Shopify with extra attributes for selling on Facebook and Instagram that the platform may not support. It updates existing products only and can’t add new ones.

What happens to my products if I disconnect WooCommerce?

Meta says your WooCommerce account is disconnected from your Meta business assets and product updates stop syncing. Products already synced stay in Commerce Manager unless you un-sync them first or delete them there afterwards.

Can I stop one WooCommerce product syncing?

Yes. In the product editor’s Facebook tab, the Facebook sync setting offers Sync and show in catalog, Sync and hide in catalog, which archives it so it won’t appear in ads, or Do not sync.