Advertiser method. Meta does not publish this as a rule. The mechanics below come from Meta’s documentation; the method itself is common advertiser practice, and results vary.
How do you run Meta ads with creators and influencers?
You work with a creator on content, then get their permission to run it as a partnership ad. Meta documents the tools: Creator Marketing Hub to find creators, and partnership ad permissions, granted at account level or content level. Choosing and briefing creators is advertiser practice, not a Meta rule.
You run ads with creators by agreeing content with them, getting their permission to run it as a partnership ad, and then promoting it. Meta documents the tools for finding creators and granting permission. How you choose, brief and pay a creator is advertiser practice. The entry on partnership ads covers setup, so this page covers the planning around it.
This approach fits when a person’s voice or audience suits your message and you can agree terms before anything is posted. It fits less well when you need tight control of the wording, when a creator will not grant the permissions you need, or when you cannot support more than one post. Meta says Creator Marketing Hub is only available for Instagram business and creator accounts, and may not be available to you yet.
How do you find creators to work with?
Meta documents Creator Marketing Hub for this. Its Discover creators tab shows creator recommendations personalized to your brand, plus keyword search and filters such as interests, age and follower count. A creator’s profile shows their past and active partnership ads, branded content, past partners and metrics. You can message creators from there and save them to lists.
The hub also has campaigns. When you set one up, you choose whether creators can discover it or it is invite-only, and you set compensation. Meta notes that all payments are made off the Meta platform. The compensation step has a separate line for permission to boost content into ads.
What you can do: before you search, write down the format you need, how many posts, and whether you need ad rights.
Which permission should you ask for?
Meta describes two kinds of partnership ad permission, and choosing between them is a planning decision.
| Point | Content-level | Account-level |
|---|---|---|
| What it covers | One post, story or reel | The partner’s handle |
| What Meta says it suits | Specific content promotions | Ongoing partnerships |
| What you can do | Promote that piece of content, through an ad code or the allow brand partner to boost setting | Create ads from the handle without pre-existing content, and from existing content that tags you |
Two details matter for planning. Meta says an ad code can be used by up to 2 advertisers at a time. And partners can revoke permissions at any time: removing account-level access pauses running ads, while turning off an ad code that was already used does not stop active ads. What you can do: agree in advance what happens to live ads if permission is withdrawn.
How do the audience and the label fit in?
With account-level permissions, Meta says you can include or exclude your partner’s custom audience in your partnership ad campaign. Meta also documents creator audience sharing, which lets you use an audience of people who have engaged with the creator’s account. You can decide whether to reach people who have engaged with the creator’s account, or to exclude them. The entry on custom audiences explains how those lists work.
On the creator’s side, Meta says its branded content policies require the paid partnership label on organic Instagram branded content. A post can tag up to 2 brands, and Meta says that if more than one brand is added the post cannot be boosted. What you can do: if you plan to promote a post, ask the creator to tag only you.
How do you measure creator ads?
The measurement approach is yours to set. You can name each ad after the creator and post, keep the offer and landing page the same across creators, and change one thing at a time. The entry on testing ad creative covers how to run a clean test. What you can do: decide the goal and the comparison before the first post goes live.
What are the trade-offs?
- Control versus voice. A tighter brief gives more control over the wording, a looser one more of the creator’s voice.
- Dependence. One creator’s account carries the campaign, and permissions can be withdrawn.
- Terms outside Meta. Meta handles permissions. Its campaign tool says payments are made off the Meta platform and that its post dates are not enforced by Meta, so agree fees and timing with the creator directly.
- Repetition. Even a good creator’s post can wear out, so plan a next post early.
FAQ
Do I have to pay a creator to run their post as an ad?
In a Creator Marketing Hub campaign, Meta’s page says you must offer a minimum of $100 as payment, with a separate line for permission to boost content into ads, and that all payments are made off the Meta platform. The permission pages cited here mention no fee.
Can I run an ad from a creator’s handle if they have not posted yet?
Yes, with account-level permissions. Meta says advertisers with account-level permissions can create partnership ads from a partner’s handle without pre-existing content. With content-level permission you can only promote a specific post, story or reel the creator has shared with you.
Can a creator stop my ad?
Yes. Meta says partners can revoke permissions at any time. Removing account-level permission pauses running ads. Turning off an ad code that was already used stops new ads from that content, but active ads keep running. The partner can stop them from their active ads list in the Instagram app.
Sources
- Find creators to partner with on Meta Creator Marketing Hub (Meta, checked 2 Oct 2026)
- Create a campaign on Meta Creator Marketing Hub (Meta, checked 2 Oct 2026)
- About partnership ad permissions (Meta, checked 2 Oct 2026)
- Manage account-level permissions for partnership ads in Creator Marketing Hub (Meta, checked 2 Oct 2026)
- Manage content-level permissions for partnership ads (Meta, checked 2 Oct 2026)
- Use creator audience sharing for partnership ads (Meta, checked 2 Oct 2026)
- Stop an advertiser from running partnership ads from your Facebook or Instagram account (Meta, checked 2 Oct 2026)
- How to use the paid partnership label to tag organic branded content on Instagram (Meta, checked 2 Oct 2026)
Drafted with AI and checked claim by claim against the pages linked under Sources. Found a mistake? Tell us via the corrections policy.