What are Meta Audience Network ads?
Audience Network ads are Meta ads shown in mobile apps from publishers that partner with Meta, outside Facebook and Instagram. They use the same targeting, auction, delivery and measurement systems as your other Meta ads. Placements cover native, banner and interstitial ads plus rewarded videos, and you can block specific apps with publisher block lists.
Audience Network takes your Meta campaign beyond Meta’s own apps. The ads run inside third-party mobile apps that have joined Meta’s network, and the app publishers are paid for showing them. From your side nothing new is needed: it is a placement in Ads Manager, so the same audience, budget and creative can reach people while they use other apps.
What ad types run on Audience Network?
Meta’s placement list has two Audience Network placements: native, banner and interstitial ads in apps, and rewarded videos that people watch in exchange for an in-app reward such as currency or items.
| Placement | Video length (Meta’s specs) | Can people skip? |
|---|---|---|
| Native and interstitial video | 0–120 seconds (length table: 1–120 seconds) | At 3 or 6 seconds, depending on the publisher |
| Rewarded video | 3–60 seconds (length table: 3–61 seconds) | No |
Both video placements take a single video, not a video carousel, in ratios from 9:16 to 16:9, and Meta recommends sound. Meta’s two spec pages give slightly different video lengths, so the table shows both. Beyond video, Meta says Audience Network supports image, carousel, playable and collection formats, with eligibility varying by objective and placement.
Which objectives can use Audience Network?
Meta lists Awareness (video only), Traffic, Engagement (video only), App promotion, Leads and Sales. You can reach Audience Network through Advantage+ placements or alongside Facebook Feed placements. Meta also lets you select it as a standalone platform with the Audience Network in-stream video placement under the Engagement objective, choosing “on your ad” as the conversion location and video views as the engagement type.
How do you control where your ads appear?
- Set an inventory filter; on Audience Network, Meta says filters exclude apps.
- Open Partner-publisher lists or Delivery reports in the Meta Brand Safety and Suitability Center.
- Tick the publishers you want to avoid and add them to a publisher block list.
- Apply the block list to one ad in Ads Manager, or to every ad from the Brand Safety and Suitability Center.
A publisher block list cannot contain more than 10,000 lines, according to Meta.
How do video ads play on Audience Network?
Meta’s playback specifications say 25% of a video’s pixels must be in view for it to play in native, banner and interstitial placements, and 100% for rewarded video.
FAQ
Does Audience Network use different targeting?
No. Meta says Audience Network ads use the same targeting, auction, delivery and advertiser campaign measurement systems as Meta ads. Meta describes the network as a way to extend your campaigns to also reach people on mobile apps that partner with Meta Audience Network.
Can I run ads only on Audience Network?
Only in a specific setup. Meta says Audience Network can be selected as a standalone platform with the Audience Network in-stream video placement under the Engagement objective. It can also run with the Facebook in-stream video placement without Facebook Feed. Otherwise it runs through Advantage+ placements or alongside Facebook Feed placements.
Can I see which apps showed my ads?
Yes. Meta’s Brand Safety and Suitability Center has delivery reports for Audience Network rewarded videos and for native, banner and interstitial placements. From a delivery report you can tick publishers you do not want and add them to a publisher block list, which you then apply to your ads.
Sources
- About Meta Audience Network (Meta, checked 2 Oct 2026)
- About ad placements across Meta technologies (Meta, checked 2 Oct 2026)
- About the Meta Audience Network standalone platform for ads (Meta, checked 2 Oct 2026)
- Video ad specifications for Meta Audience Network advertisers in Meta Ads Manager (Meta, checked 2 Oct 2026)
- Video length specifications across placements in Meta Ads Manager (Meta, checked 2 Oct 2026)
- Video ad playing specifications by placement (Meta, checked 2 Oct 2026)
- About publisher and content block lists (Meta, checked 2 Oct 2026)
- Create a publisher block list in the Meta Brand Safety and Suitability Center (Meta, checked 2 Oct 2026)
- Apply a publisher block list in Meta Ads Manager (Meta, checked 2 Oct 2026)
- About Meta Audience Network payments (Meta, checked 2 Oct 2026)
- About inventory filter (Meta, checked 2 Oct 2026)
Drafted with AI and checked claim by claim against the pages linked under Sources. Found a mistake? Tell us via the corrections policy.