What are Marketing API access tiers?
The Marketing API Access Tier controls an app's rate limits, Business Manager access and system user capacity. Apps start on Limited access, which Meta describes as for development only, and move to Full access through App Review. Meta renamed the tiers in 2026, replacing Standard and Advanced access. As checked on 2 Oct 2026.
Every app that uses the Marketing API sits on a tier, and the tier decides how hard Meta throttles it and what it can reach in Business Manager. A new app begins on the lower tier. This page follows Meta’s authorization page, updated 5 May 2026, and its changelog, updated 21 May 2026, as checked on 2 Oct 2026.
What does the Marketing API Access Tier control?
Meta says the tier controls your rate limits, Business Manager access and system user capacity. It is determined by whether your app has been approved through App Review. Meta also states that calls on any access level are made against production data.
How do Limited access and Full access differ?
Meta’s authorization page sets the two tiers side by side:
| Area | Limited access (default) | Full access (after App Review) |
|---|---|---|
| How you get it | Granted automatically when you add the Marketing API product to your app | Click +Upgrade for the Marketing API Access Tier feature in your App Dashboard and meet the requirements |
| Rate limits | Heavily rate-limited per ad account; for development only, not for production apps running for live advertisers | Lightly rate limited per ad account |
| Business Manager and Catalog APIs | Limited; no Business Manager access to manage ad accounts, user permissions and Pages | Access to all Business Manager and Catalog APIs |
| System users | 1 system user and 1 admin system user | 10 system users and 1 admin system user |
| Page creation | Cannot create Pages through the API | Cannot create Pages through the API |
On ad accounts, Meta says Limited access can manage an unlimited number of them, with app admins or developers calling on behalf of ad account admins. Full access also manages an unlimited number, provided you get ads_read or ads_management permission from the ad account.
What do you need to qualify for Full access?
Meta lists two requirements for keeping advanced access and says they also apply when you upgrade from Limited access to Full access:
- At least 500 successful Marketing API calls in the last 15 days.
- An error rate below 15% across the last 500 calls.
How do you check or upgrade your tier?
- Open your app in the App Dashboard, then go to App Review and Permissions and Features to see your current access level.
- Make at least 500 successful Marketing API calls within a 15-day window.
- Keep the error rate under 15% across your last 500 calls.
- Click +Upgrade for the Marketing API Access Tier feature in the App Dashboard.
Meta says your app must meet the requirements shown in the App Dashboard, so treat the dashboard as the final word.
Why were the tier names changed?
Meta’s changelog lists the change under the numeric date 05/04/2026 and does not spell out the month, so this page does not state a day. The authorization page carries the same notice and shows “Updated: May 5, 2026”. According to the changelog:
- “Ads Management Standard Access” became “Marketing API Access Tier”.
- “Standard Access” became “Limited access” and “Advanced Access” became “Full access”.
- The auto-approval threshold dropped from 1,500 to 500 Marketing API calls in 15 days.
- The error-rate check became a rolling 500-request window, under 15%.
- The screen recording requirement for tier upgrade submissions was removed.
Meta adds that no code changes are needed, the permission identifier is unchanged, and existing access levels are preserved automatically.
Is this the same as standard and advanced access for permissions?
No. Meta notes that the platform-wide levels, standard access and advanced access, apply to permissions and features and are not related to the Marketing API Access Tier. Under those levels, Meta says standard access to ads_read and ads_management is enough if your app only manages your own ad account. Managing other people’s ad accounts needs advanced access to those permissions.
FAQ
Does Limited access mean an app cannot reach live ad accounts?
Meta describes Limited access as for development only, not for production apps running for live advertisers, and heavily rate-limited per ad account. It also says calls on any access level hit production data. Read the tier table and ask a tool vendor which tier its app uses.
Did the 500-call threshold replace an older number?
Yes. Meta’s changelog says the auto-approval threshold was lowered from 1,500 to 500 Marketing API calls in 15 days. It also says the error-rate calculation now uses a rolling 500-request window, with a rate below 15%.
Does Full access let an app create Pages?
No. Meta’s table says that apps on both tiers cannot create Pages through the API. Full access changes the rate limits, Business Manager and Catalog API access and the number of system users, but not that restriction.
Sources
- Marketing API authorization (Meta, checked 2 Oct 2026)
- Marketing API changelog (Meta, checked 2 Oct 2026)
Drafted with AI and checked claim by claim against the pages linked under Sources. Found a mistake? Tell us via the corrections policy.