What Happened to Advantage+ Shopping Campaigns?

Meta introduced Advantage+ shopping campaigns on 10 August 2022. Its developer pages now describe one unified Advantage+ setup that replaces the separate shopping and app campaign workflows. They date the end of legacy creation through the Marketing API to 2025 and 2026, and call Advantage+ sales and app campaigns “the updated, streamlined versions”.

What is the timeline from Meta’s pages?

Date	Meta page	What it says
10 August 2022	Newsroom	Introduced globally, rolling out to ecommerce and retail advertisers on 15 August.
29 May 2025	Developer blog, 3 June 2025	Meta extended its streamlined setup for sales and app campaigns, selected advertisers first.
8 October 2025	Developer blog	From API v24.0, new legacy campaigns cannot be created.
18 February 2026	Developer blog	From v25.0, legacy campaigns cannot be created or updated via the API.
v26.0	Developer docs	Legacy campaigns will be blocked from edits.

What did Meta announce in August 2022?

The newsroom post “Introducing New Automation Tools to Increase Sales and Drive Growth” (10 August 2022) says: “We’re introducing Advantage+ shopping campaigns to advertisers globally.” Meta said it was “Rolling out to ecommerce and retail advertisers on August 15”.

Meta also reported: “In a study of 15 A/B tests, we discovered that Advantage+ shopping campaigns drove 12% lower cost per purchase conversion compared to advertisers’ Business as Usual (BAU) ads.” Meta’s help page on Advantage+ sales campaigns later reported “9% improvement in cost per conversion, on average” in a global one-week test starting 3 December 2024. Both are Meta’s own test results, not a promise for your account. Judge your campaigns on your own cost per purchase.

What changed in 2025?

The developer post “Advantage+ Campaign Experience for Sales and App” says Meta extended its streamlined setup for sales and app campaigns on 29 May 2025, first for selected advertisers, with a gradual rollout “in the coming months”. To count as Advantage+, a campaign needs campaign budget on, Advantage+ audience in at least one ad set and Advantage+ placements in all ad sets.

A post of 8 October 2025 says: “From V24.0 (8th October), we will no longer allow new ASC/AAC campaigns to be created using the legacy ASC/AAC APIs.” ASC and AAC mean the shopping and app campaigns. Ask your tool which API version it uses.

What changed in 2026?

The v25.0 post of 18 February 2026 says: “From V25.0 (18th February 2026) ASC and AAC campaigns can no longer be created or updated using the Marketing API, this will extend to all MAPI versions after 90 days (by May 19th 2026).”

Meta’s docs say legacy campaigns “will be blocked from edits with the release of v26.0”. The v26.0 post, dated 29 July 2026, does not mention them.

Do Meta’s pages agree on the dates?

Not fully. Three differences:

• Creation cut-off. The v25.0 post says the ban reaches all API versions after 90 days, by 19 May 2026. The docs say creation is blocked on any API version with v25.0.
• What v26.0 does. The v25.0 post says all remaining legacy campaigns “will be paused”. The docs say they are blocked from edits, and that campaigns using existing customer budget caps are paused.
• When v26.0 arrives. The v25.0 post estimated September 2026. The v26.0 post is dated 29 July 2026.

Open your campaigns and see which state they are in.

How do you move a legacy campaign across?

The docs say that if you edit a legacy shopping campaign in Ads Manager and accept Advantage+ campaign budget, it converts to an Advantage+ sales campaign. They also say campaigns with more than 50 ads cannot be migrated and stay in the legacy structure.

Existing customer budget caps are not available with Advantage+ campaigns. Meta suggests the Duplicate Campaign prompt in Ads Manager, and its 18 February 2026 post warns that “all ECBC campaign duplications will result in a new campaign ID”. Update any report that joins on campaign ID.

What should you check in your account today?

• Open your campaign list and note which ones still run on the legacy setup, and whether any is blocked from edits.
• Ask your agency or tool whether it uses the legacy API, and which version.
• If you use existing customer budget caps, plan the duplicate and note the new campaign ID.
• Compare cost per purchase before and after any migration, over equal periods.

FAQ

Did Meta rename Advantage+ shopping campaigns?

Meta’s docs say Advantage+ sales and app campaigns are “the updated, streamlined versions” of Advantage+ shopping and app campaigns. The pages cited here give no single date for a name change in Ads Manager. They date the API changes.

Will my existing shopping campaign be paused?

Meta’s pages differ. The February 2026 post says remaining legacy campaigns will be paused in v26.0. Meta’s docs say they are blocked from edits, and that campaigns with existing customer budget caps are paused. Open your campaigns and see which state they are in.

Do I lose my history if I duplicate a campaign?

Meta’s 18 February 2026 post says duplicating a campaign that uses existing customer budget caps results in a new campaign ID. It does not say how reporting carries over. Export your results first, and compare old and new IDs side by side after the move.