What Is the Meta Business Partners Program?

The Meta Business Partners program is Meta’s network of companies it has vetted for technical skills and services, with a badge for those that qualify. Meta describes partners as having the skills to help businesses grow on Facebook, Instagram, Messenger and WhatsApp. If you are hiring an agency or tool, the program is one signal you can ask about. Everything here is as Meta’s page states it, as checked on 2 Oct 2026.

Who are Meta Business Partners?

Meta calls them trusted experts: companies it has vetted for their technical skills and services and for their ability to help businesses grow. Meta says partners belong to a global community and get benefits such as training and 24/7 support.

Companies can apply across a number of technical and creative solutions, from agency to ad tech, creative and messaging, and more.

How does a company qualify?

Meta says eligibility criteria vary by solution type. They are typically a combination of the quantity and quality of the company’s work across Meta technologies such as Facebook, Instagram and Messenger.

What are the two tiers?

Meta says applicants who qualify are placed in one of two tiers.

Tier	Badge	What Meta says it includes
Member	No official badge	Collateral and tools, including sales presentations, training materials and recommendations on optimizing Meta spend
Badged partner	Meta Business Partner badge	Member benefits, plus specially curated benefits such as live chat support and technical support

What benefits does Meta list?

Meta says benefits depend on the tier and can include:

• Tools to track and help improve a business’s performance and growth
• Resources on the latest product updates and industry insights
• Training to build product knowledge and earn Meta certifications
• Support by chat, email or live conversation with Meta
• Recognition through the badge

Meta describes the badge as recognition for excellence. The page’s partner success story carries a note that client-supplied ad campaign metrics are individualized and that others’ experiences and results will vary.

Is a Meta Business Partner the same as a partner in your business portfolio?

No. In your business portfolio, Meta defines partners as other businesses, such as agencies or clients, with whom you work, and says a partner needs its own business portfolio to be given access. That is an access setting you control. The Business Partners program is a separate, company-level program run by Meta.

What you can do: if an agency tells you it is a Meta Business Partner, ask which tier it is in. Then set up access the usual way, with only the permissions the work needs. See how to share ad account access with an agency.

FAQ

Does a company have to be badged to work on my ads?

No. Meta’s steps for giving a partner access list what you need first: full control of your portfolio, a partner with its own business portfolio and its ID, and two-factor authentication turned on. A badge is not on that list. Meta’s program has members, who are not badged, and badged partners.

Can an agency apply for the program?

Yes. Meta says companies can apply across a number of solution types, from agency to ad tech, creative and messaging. Eligibility criteria vary by solution type, and Meta’s page offers a “become a partner” link and a partner login for companies that already belong to the program.

Does the badge mean better results for my ads?

Meta’s page says the badge recognizes excellence, and its partner success story carries a note that client-supplied ad campaign metrics are individualized and that others’ experiences and results will vary. Treat the badge as one input, and judge any agency on its work for businesses like yours.