Campaign, Ad Set and Ad Limits per Ad Account

Meta puts a ceiling on how much you can build inside one ad account, and that ceiling is separate from the cap on how many ads a single Page can run. When you hit it, Ads Manager shows a notification or an error and refuses new campaigns, ad sets or ads. Which numbers apply to you depends on whether Meta has assigned you an account manager. Figures below are as stated on Meta’s page, as checked on 2 Oct 2026.

What are the limits for a regular and a managed ad account?

Item	Regular ad account	Managed advertiser
Ads in each ad set	50	50
Ad sets	5,000	10,000
Campaigns	5,000	10,000
Ads	5,000	50,000
Ads that can use dynamic creative	1,000 of the 5,000	1,000 of the 50,000

Meta describes managed advertisers as those who have been assigned a Meta account manager, and lists regular ad accounts separately. You can see which column you are in by checking whether Meta has given you an account manager; the page does not describe any other test.

What you can do: plan your campaign structure against the column that applies to you, and treat dynamic creative as the scarcer resource, since only 1,000 ads can use it in either column.

What counts toward the limit?

Meta says the limits apply to active and inactive ads, ad sets and campaigns. Active means the item is turned on and running normally, or a campaign or ad set contains at least one ad that is. Meta lists these inactive states as counting too:

• Completed, when the ad is finished or its scheduled end date has passed.
• Ads off or ad set off, where the campaign is on but the ad set or ad is turned off.
• No ads, when a campaign or ad set has no published ads.

What you can do: do not assume that switching something off frees room. Count everything that still exists in the account.

What happens when you reach a limit?

Meta says you get a notification or an error message saying you can’t create more. Meta’s page for these limits is built around error #1487809. It gives two ways out:

• Delete an ad, ad set or campaign.
• Create new campaigns for each of your marketing periods.

Deleting archives the item automatically. Once archived, you can’t edit, duplicate or undelete it. Meta says you can have up to 100,000 archived ads or campaigns.

What you can do: before deleting, decide whether you need to edit or reuse the item, because archiving is one-way.

How is this different from the Page limit?

Meta’s page opens by saying these limits come in addition to the ad limits per Page. The Page limit counts ads that are running or in review on one Page, whichever ad account they come from. The limits above count what exists inside one ad account. The two can block you separately. Read the Page limit entry for the four spend tiers.

FAQ

Does a paused ad still count toward the limit?

Yes, going by Meta’s page. It says the limits apply to active and inactive ads, ad sets and campaigns, and lists ads off, ad set off, completed and no-ads states as inactive. A paused ad is turned off, which fits the ads-off state Meta lists, so it counts until you delete it.

Can I get a higher limit?

Meta’s page lists two sets of numbers, one for regular accounts and a higher one for managed advertisers who have been assigned a Meta account manager. It describes no request form or other route to raise the figures. If you hit a cap, Meta’s own suggested options are deleting items or starting new campaigns per marketing period.

What does error 1487809 mean?

It is the error code Meta’s page troubleshoots. The page says that once you reach the ad, ad set or campaign limit you get a notification or error message saying you can’t create more. Deleting items you no longer need, or starting new campaigns per marketing period, is the fix Meta describes.