Why were products in my Meta catalog rejected?
Every catalog product gets an automatic policy review. Products that break Meta's Advertising Standards are rejected for ads; products that break its Commerce Policies can't show in your shop or be tagged. If you think a rejection is wrong, request another review in Commerce Manager or Business Support Home, or edit the product so it complies.
A rejected product is one Meta’s automatic review decided doesn’t meet its rules. Which rules matters, because ads and shops are checked against different policies. Either way, the product shows as Rejected in your catalog, and the fix starts with finding which policy it was checked against.
What does a rejection block?
| Policy it breaks | Effect Meta describes |
|---|---|
| Meta Advertising Standards | The product won’t show in your ads |
| Commerce Policies | The product won’t show in your shop, and you can’t tag it on Facebook and Instagram |
Meta gives one example in its WooCommerce guide: virtual products can’t be sold, so they show as rejected.
How do you find out why a product was rejected?
- Go to Commerce Manager and select your catalog.
- Open the Catalog tab and go to Products.
- Under Filters, find Issues, click Advantage+ catalog ads or Shops and marketplace, and select Policy violations.
- Read the Policy issues column, and click the information there to see the policy each product doesn’t meet.
How do you request another review?
- Tick the boxes next to up to 100 rejected products.
- Click Request review at the top.
- Click Submit, then Done, if you think the products shouldn’t be rejected.
- Open a product and go to Issues to check its review status.
You can submit up to 5,000 products for review every 7 days. Reviews typically take up to a few days. Approved products become ready to use; the rest stay rejected. Once a review is finished, you can’t request another one for the same products unless you edit them first.
You can also request reviews in Business Support Home: click View my accounts, choose your business account, then select the catalog under Commerce accounts and catalogs.
Should you edit the product instead?
You can. Meta says an edited product is reviewed again automatically, without a review request. Make the edit through the product’s original data source, whether that’s manual entry, your data feed, your partner platform or the API. Editing cancels any pending review, so Meta recommends waiting for a decision before making more changes.
FAQ
My products sync from Shopify. Where do I appeal?
In Commerce Manager. Meta says that for partner-platform catalogs you normally fix product errors on the platform itself, but products rejected for policy violations can be put up for review directly in Commerce Manager.
How long does a product review take?
Meta says reviews typically take up to a few days. In Business Support Home, products under review sit in the In review tab, then move to Reversed if approved or Unchanged if the rejection stands.
Is a Marketplace listing appeal the same process?
No. Meta’s steps here are for products in your Commerce Manager catalog. It points sellers whose Facebook Marketplace listing wasn’t approved to a separate article on appealing a Marketplace listing.
Sources
- Fix or appeal products with policy violations in your catalog (Meta, checked 2 Oct 2026)
- Import and manage items in your catalog from a partner platform (Meta, checked 2 Oct 2026)
- Manage your catalog with WooCommerce (Meta, checked 2 Oct 2026)
Drafted with AI and checked claim by claim against the pages linked under Sources. Found a mistake? Tell us via the corrections policy.