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How do I…

How-to guides

Step-by-step instructions for common tasks.

Basics

Adding a payment methodHow do I add a payment method to my Facebook ad account?Bulk editingHow do I edit multiple ads at once in Ads Manager?Call adsHow do I make a Facebook ad that gets phone calls?Conditional logicHow do I use conditional logic in a Facebook lead form?Creating a campaignHow do I create a Facebook ad campaign?Creating a lead form adHow do I create a lead form ad on Facebook?CRM integration for leadsHow do I connect my CRM to Facebook lead ads?Downloading leadsHow do I download leads from Facebook lead ads?Downloading receiptsHow do I download an invoice for my Facebook ads?Duplicating adsHow do I duplicate a Facebook ad?Editing an instant formCan I edit a Facebook lead form after it's published?Lead Ads Testing ToolHow do I test my Facebook lead form?Marketing API versionsHow do Marketing API versions and deprecations work?Turning ads offHow do I turn off a Facebook ad?

Metrics & reporting

Custom reportsHow do I create a custom report in Ads Manager?Customizing columnsHow do I customize the columns in Ads Manager?Date range comparisonHow do I compare two date ranges in Ads Manager?Report exportHow do you export a report from Meta Ads Manager?Using breakdownsHow do I use breakdowns in Ads Manager?

Delivery & auction

Ad auctionHow does the Meta ad auction work?Ad preferencesHow do ad preferences control the ads I see?Automated rulesHow do I set up automated rules in Ads Manager?

Budgets & campaigns

A/B testHow do Meta A/B tests work?Ad schedulingHow does ad scheduling work in Meta ads?Changing a budgetHow do I change my Facebook ad budget?Publisher block listHow do publisher block lists work on Meta?Topic exclusionsHow do topic exclusions work for Reels ads?

Audiences

Audience exclusionsHow do audience exclusions work in Meta ads?Creating a custom audienceHow do I create a custom audience in Meta Ads Manager?Customer list preparationHow do you prepare a customer list for a custom audience?Detailed targetingHow does detailed targeting work in Meta ads?Estimated audience sizeHow does Meta estimate audience size for ads?Instagram engagement custom audienceHow do you create an Instagram engagement custom audience?Lead form engagement audienceHow do I retarget people who opened my lead form?Location targetingHow does location targeting work in Meta ads?Video engagement custom audienceHow do you create a video engagement custom audience?

Creative & formats

Ad previewHow do I preview a Facebook ad?Collection ad productsHow do I choose which products show in a collection ad?Country and language feedsHow do I show local prices and languages in catalog ads?Creative testingHow do I test ad creative on Meta?Feed rulesHow do I use feed rules in my Meta catalog?Product variantsHow do I add sizes and colors as variants in my catalog?Setting up a catalogHow do I set up a product catalog for Meta ads?Store catalog connectionHow do I connect my store's products to a Meta catalog?Video ad captionsHow do I add captions to my video ads?

Instagram & beyond

Boost an Instagram postHow do I boost an Instagram post?Click-to-Instagram Direct ad setupHow do I create an ad that opens an Instagram Direct chat?Click-to-Messenger ad setupHow do I create a click-to-Messenger ad?Click-to-WhatsApp ad setupHow do I create a click-to-WhatsApp ad?Connecting Instagram for adsHow do I connect my Instagram account to Meta ads?Instagram ads without a PageCan I run Instagram ads without a Facebook Page?Message templateHow do I set up the message template for a messaging ad?Messenger lead generationHow do I collect leads through Messenger ads?Purchases through messagingHow do I optimise click-to-message ads for purchases?

Tracking & measurement

Conversions API setupHow do I set up the Meta Conversions API?Domain verificationHow do I verify my domain for Meta ads?Event deduplicationHow does Meta deduplicate pixel and Conversions API events?Pixel to catalog connectionHow do I connect my Meta Pixel to my product catalog?Pixel traffic permissionsHow do Meta Pixel traffic permissions work?Purchase value and currencyHow do I send purchase values to Meta from my store?Test Events toolHow do I use Meta's Test Events tool?